![]() One benefit of these browser-based apps is that companies do not have to go through Apple or Android's app stores. It's likely that a number of other web companies will soon launch their own HTML5 apps. LinkedIn's prioritization of an HTML5 app-before other things like an iPad app, for example-is an interesting move and could portend more development in this area. ![]() Because it uses HTML5, it has app-like features such as swiping through pages and the like. Now people will get sent to an easy-to-read mobile version of the site. Previously, when people got those emails on a mobile phone and clicked on a person with a new job, they would go to the full website, which is difficult to read. This mobile site is designed for people who don't have the mobile app, or for people who get LinkedIn emails, such as the weekly "network updates" of peoples' job changes. In what may be the biggest move long-term, LinkedIn also Tuesday launched a mobile HTML5 version of its service. There's also an icon for sending and receiving messages in LinkedIn Groups. The LinkedIn app's new main navigation screen has new detailed and intricate icons including a "name badge" for your individual LinkedIn profile and a mail envelope for your LinkedIn messages. That team is still working on product for LinkedIn in what could add much more to LinkedIn's mobile offering. LinkedIn also recently bought CardMunch, an application for quickly scanning business cards and converting them to contacts on your phone. During or after a meeting you can also search the person and add the person on LinkedIn. You can check the latest updates from that person on the LinkedIn app. Say you're a sales executive going to a pitch meeting. A common use case for the LinkedIn mobile app is for meetings, Redfern says.
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